CAMILLA
︎ MOTHER
How do we celebrate 15 years in business? And, showcase the Australia-inspired CAMILLA prints
to drive sales.
IDEA_
We created a story-led campaign drawing inspiration from mother earth – the harsh, unforgiving arid Australian outback – while celebrating iconic Australia.
This campaign is a colour-rich mix of eccentric personalities creating a world of dreams and extravagant imagination to showcase CAMILLA, the epic landscape, the unique Australian people and Aussie culture, nature, and everything in between.
EXECUTION_
Six scenes, six stories, seven videos, hundreds of images, all linked and intertwined with one overarching narrative. Shot across 3-days in the outback with the work showcased across all media touchpoints.
From the initial idea to location, set design, props and final shot list, I was responsible for the creative direction, digital and physical experiences, management of budgets and timelines. I led an incredible team of creatives to bring this campaign to life, from videographers and photographers, stylists, content producers, graphic designers and developers.
